Edition Overview
The geographical and cultural proximity, the high income of residents, as well as the growing interest in Mediterranean travel, make the region of Nice a strategic target for the promotion of Greek destinations.
Visitors from Nice—and from France overall—has grown steadily in recent years, becoming one of the most dynamic markets in Western Europe. French travelers are characterized by high spending levels and longer stays.
In 2024, approximately 2 million French tourists visited Greece, marking an 8.8% increase and a historically high average expenditure per trip of around €830 per person.
The French market continues to be a strategic pillar for Greek tourism, with strong growth prospects, particularly in sectors such as sustainable tourism and high-quality experiences including gastronomy, luxury travel and cultural activities.
Nice "Côte d'Azur" Airport is the third-largest airport in France and offers direct connections to many Greek islands and cities, significantly facilitating access for visitors.
Meeting Duration
Each meeting lasts 15 minutes. Enough time to pitch, exchange contacts, and discuss collaboration opportunities.
Matching System
Digital pre-matching based on business profiles, target markets, and product categories. On-site coordination available.
Meeting Format
Structured B2B meetings between Greek suppliers and international buyers — pre-scheduled for maximum productivity.
WIN Ltd
WIN Ltd is a strategic consulting firm powering the Building Bridges international tourism promotion platform.
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