Edition Overview
Turkish inbound tourism to Greece has witnessed a remarkable surge in recent years. In 2024 alone, arrivals from Turkey increased by over 114% compared to the previous year, largely due to the introduction of the seven-day visa-on-arrival program for Turkish citizens.
According to official data, over 1.21 million Turkish tourists visited Greece in 2024, generating 4.16 million overnight stays — a number that exceeds even the pre-pandemic levels of 2019.
Turkish visitors spent approximately €436 million in 2024, up from €296 million in 2023 and surpassing the previous record of €326 million in 2019.
Meeting Duration
Each meeting lasts 15 minutes. Enough time to pitch, exchange contacts, and discuss collaboration opportunities.
Matching System
Digital pre-matching based on business profiles, target markets, and product categories. On-site coordination available.
Meeting Format
Structured B2B meetings between Greek suppliers and Turkish buyers — pre-scheduled for maximum productivity.
WIN Ltd
WIN Ltd is a strategic consulting firm powering the Building Bridges international tourism promotion platform.
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