Past Edition
Istanbul
Edition 2025
Connecting Greek tourism businesses with Turkish travel trade professionals through strategic B2B networking and destination showcases.
Market Context
Edition
Overview.
Turkish inbound tourism to Greece has witnessed a remarkable surge in recent years. In 2024 alone, arrivals from Turkey increased by over 114% compared to the previous year, largely due to the introduction of the seven-day visa-on-arrival program for Turkish citizens.
According to official data, over 1.21 million Turkish tourists visited Greece in 2024, generating 4.16 million overnight stays — a number that exceeds even the pre-pandemic levels of 2019.
Turkish visitors spent approximately €436 million in 2024, up from €296 million in 2023 and surpassing the previous record of €326 million in 2019.
1.21M
Turkish Arrivals to GR (2024)
+114%
YoY Growth (2024)
€436M
Tourism Revenue (2024)
4.16M
Overnight Stays (2024)
Edition Logic
Main
Operations.
Meeting Duration
Each meeting lasts 15 minutes. Enough time to pitch, exchange contacts, and discuss collaboration opportunities.
Matching System
Digital pre-matching based on business profiles, target markets, and product categories. On-site coordination available.
Meeting Format
Structured B2B meetings between Greek suppliers and Turkish buyers — pre-scheduled for maximum productivity.
Delivery Body
Organizer.
WIN
WIN Ltd
WIN Ltd is a strategic consulting firm powering the Building Bridges international tourism promotion platform.
Edition Archive
Gallery.
Edition Archive
Press
Releases.
Edition Archive
Articles
& Interviews.
Ο Αλέξανδρος Αραμπατζής, Γενικός Διευθυντής της Wynn, μιλά στα Παραπολιτικά για την πρωτοβουλία Building Bridges – Connecting Greece to the World, τη σύζευξη Ελλάδας-Τουρκίας στον τουρισμό, τη Golden Visa και τις νέες αγορές.
Edition Programme
Events.
Registration
Participant check-in and badge collection at the TURSAB Headquarters entrance.
Opening Speeches
Official opening of the Istanbul Edition with speeches by Greek and Turkish officials, tourism representatives, and organisers.
Destination Presentations
Greek destinations present their tourism offer, new developments, investment opportunities, and unique selling points to the Turkish travel trade.
Main B2B Forum
The core B2B event. Greek tourism suppliers meet Turkey's leading travel trade professionals in pre-scheduled 15-minute meetings.
G2M Networking Event
An exclusive G2M networking evening at The Marmara Taksim. By RSVP invitation only.
Participation
Interested in Participating?
This edition has concluded. Browse our upcoming editions or contact us for future collaboration.