Edition Overview
Turkish inbound tourism to Greece has witnessed a remarkable surge in recent years. In 2024 alone, arrivals from Turkey increased by over 114% compared to the previous year, largely due to the introduction of the seven-day visa-on-arrival program for Turkish citizens.
According to official data, over 1.21 million Turkish tourists visited Greece in 2024, generating 4.16 million overnight stays — a number that exceeds even the pre-pandemic levels of 2019.
Turkish visitors spent approximately €436 million in 2024, up from €296 million in 2023 and surpassing the previous record of €326 million in 2019.
Meeting Duration
Each meeting lasts 15 minutes. Enough time to pitch, exchange contacts, and discuss collaboration opportunities.
Matching System
Digital pre-matching based on business profiles, target markets, and product categories. On-site coordination available.
Meeting Format
Structured B2B meetings between Greek suppliers and Turkish buyers — pre-scheduled for maximum productivity.
WIN Ltd
WIN Ltd is a strategic consulting firm powering the Building Bridges international tourism promotion platform.
Gallery & Media
Press Releases
1 releaseNews & Articles
5 articles
Alexander Arabatzis – Parapolitika: Building Bridges, Tourism, and the Golden Visa
Interview with Alexander Arabatzis
Registration
Participant check-in and badge collection at the TURSAB Headquarters entrance.
All registered participants
Participant check-in, badge distribution, and welcome materials.
Opening Speeches
Official opening of the Istanbul Edition with speeches by Greek and Turkish officials, tourism representatives, and organisers.
All registered participants, media
WIN Ltd opening remarks.
Words from the Turkish Travel Agencies Association.
Destination Presentations
Greek destinations present their tourism offer, new developments, investment opportunities, and unique selling points to the Turkish travel trade.
All registered participants
Open voice to the audience.
Main B2B Forum
The core B2B event. Greek tourism suppliers meet Turkey's leading travel trade professionals in pre-scheduled 15-minute meetings.
Tour Operators, Travel Agents, DMCs
Pre-scheduled 15-minute meetings.
G2M Networking Event
An exclusive G2M networking evening at The Marmara Taksim. By RSVP invitation only.
Invited VIPs, Sponsors, Key Buyers